- Posted by Ryota
- On October 27, 2017
- 0 Comments
- Digital Marketing, Fort Lauderdale SEO company, Ryota Iwai Digital Media
Developing A Winning Digital Marketing Strategy In Five Steps
The right digital marketing strategy can help you generate leads, promote a specific offer, sell a product or simply boost awareness for your brand. It is important to have a very specific goal in mind to develop an effective marketing strategy. Developing successful campaigns will become easier once you gain more experience and are more familiar with your target audience and their online habits. Don’t give up if your first campaigns are not successful since you can use what you have learned to develop better campaigns. Follow these five steps to create a winning strategy and sell your products or increase awareness for your brand.
1. Determine Who You Want To Target
You need to have a clear picture of the profile you want to target with your campaign. Start by doing some market research if you are not sure who you are targeting. You need to determine the location, age, interests, and occupation of your target audience. The more you know about their online habits when it comes to consuming content and shopping, the easier it will be to target these users. You can conduct research by interviewing existing customers, using surveys or by using studies done on the niche you are interested in.
2. Set Some Details Goals And Choose The Tools You Will Use
You need to have some clear goals in mind to develop a great digital marketing strategy. Your goal could be to generate a specific number of leads, boost your sales numbers to reach a target or to gain a certain amount of followers on social media or for your email list. Once you have set a clear goal, brainstorm some tools you could use to achieve this goal. You also need to determine how you will measure your progress and how you will react if you fall behind. You can use different platforms and tools to reach out to different niches or to follow users across platforms.
3. Leverage Your Existing Digital Marketing Strategies
You probably already have an active Facebook and Twitter page. You might be getting a certain amount of monthly visitors on your official site or blog. You can take advantage of these existing assets for your new marketing campaign. Go over all the different strategies and platforms you use and ask yourself how you can leverage them to reach your new goal. You should also consider using strategies you have relied on in the past, such as launching PPC campaigns or getting back-links on other sites and blogs. You could, for instance, send promotional emails to your existing distribution list, talk about your new campaign on social media or add a new banner to your site or blog to draw attention to your new campaign.
4. Develop Quality Content
Quality content is at the core of any online marketing strategy. You cannot reach out to your target audience and get people interested if you are not offering some type of quality content. You can use articles, images, videos, Podcasts, eBooks, white papers and many other formats for your content. The key is to deliver information that is interesting and helpful to your target audience. Develop content that will help your target audience move through the sales funnel or perform specific actions that correspond to your goals. You can use existing content if you have relevant articles, images, and videos.
5. Monitor Your Results
You cannot launch a digital marketing campaign and sit back. You need to have a proactive attitude and go over your results regularly. This is a good way to make sure that you are on the right track and will allow you to spot potential issues early so you can take action. Ideally, you should have a plan of action in case your strategy does not seem to work. You could for instance plan on offering an additional discount if your initial campaign did not generate enough sales. Break down your goal into smaller steps and use Google analytics tools to track your progress. If you are not familiar with it or your time is too valuable for doing it, SEO consultants can help you with that.
These five steps will help you develop a great online marketing strategy regardless of what your goals are or of who you want to target. You will have to adapt the strategies and the tools you use in function of what you want to accomplish and of the niche you want to target. Take the time to plan your campaign in details, think of how you will implement it and create a detailed plan with smaller steps you can take on a daily or weekly basis to stay on the right track. Go over your analytics regularly to see what kind of responses your campaign is generating and don’t hesitate to make some changes to the strategies you use if it looks like you are not going to reach your goals on time.
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