- Posted by Ryota
- On January 6, 2018
- 0 Comments
- Digital Marketer, Digital Marketing, Fort Lauderdale SEO company, Ryota Iwai Digital Media
The Importance of Migrating to HTTPS
Google cares if the website is https or not
The subject of Internet traffic is of keen interest to any business owner today. In fact, they will often go out of their way to do anything that is necessary to gain the traffic, but there are some things that may be out of their comfort zone. An example of this is the recent move by Google to warn any web surfer if the website they are visiting is not using the HTTPS protocol. This has caused quite a stir in the Internet community but some website owners are hesitant, fearing that it is not going to be worth the switch or that too many problems may occur.
Migrating to https
The primary reason why most people avoid making the changes because of a misunderstanding of what is involved; but it is not all that difficult. Aside from being an Internet bully, Google is also the means by which many of us receive our website traffic. That is why it is important to ensure that you are up to date with any changes that they have made. Like it or not, the migration to https is here to stay and if you play along, you may just be rewarded with more traffic and a greater degree of trust from those who visit your website.
SEO value of https
In addition, making the change to https may just give you a boost in the search engine rankings. There has been a strong indication that Google is now using this secure protocol as a ranking signal, albeit a small signal in comparison with others. If you want to take advantage of it, however, then switching the security on your website is going to be a priority. Fortunately, there is not much to it.
Procedure of Migration
First of all, it will be necessary to get a security certificate for your server. These certificates are typically available from your web hosting company. After obtaining the certificate, they will typically do the installation, so it cuts the majority of the technical issues out of the way. Once it is installed, you should set up the security certificate with the Google recommended 2048 bit key.
Upgrade all the pages and links
All of the old pages that were http should now be pointed toward the new https pages. This will help to ensure that the website is using the secure protocol, now that it is in place. 301 redirects are the primary way to do so. Internal links can also be updated and any other resources that are utilizing the Web server, including external links to downloads and images as well as CGI or PHP scripts, should also be updated.
Things to be careful
Be careful that your robot.txt file does not block the website from being crawled by the spiders and ensure that the noindex tag is not in use. Update external links to your website, particularly those from your social media accounts.
Finally, once you have everything set up, it’s time to test the website and ensure that the SSL server is working properly. At that point, you can submit a site back to the Google search console and have them re-crawl the website using the new protocol. You will then be ready to enjoy the boost in traffic and additional trust from your website visitors.